Leadership, New Leadership, New Masculinity Rudy de Waele Leadership, New Leadership, New Masculinity Rudy de Waele

Connecting to Our Truth Within

Connecting to your truth isn’t about picking sides or rejecting dualities. It’s about moving beyond these stories and aligning with the deeper clarity and unity within yourself. At this level, there is no division—only presence.

When you connect to your truth, you can feel it in your heart, your body, and your soul. It transcends the narratives of the ego, which often seeks to protect through defence mechanisms built over the years. Instead, it involves stripping away these defences and aligning the ego with the wisdom of the heart. This creates a healthy, grounded sense of selfa balance between mind, body, and soul.

You know when you are standing in your truth. It feels authentic, certain, and whole. It’s a gentle yet profound alignment that dissolves fear and resonates deeply within.

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Leadership, New Leadership, New Masculinity Rudy de Waele Leadership, New Leadership, New Masculinity Rudy de Waele

How do we lead when our systems are falling apart?

After a lifetime of global learning and transformative experiences, I’ve come to realise that the key to navigating the next paradigm shift lies in inner transformation. To create the world we aspire to see, we must first cultivate a clear and authentic vision within ourselves. This calls for a new kind of leadership—one that is deeply aligned, purpose-driven, and free from the constraints of ego or outdated power dynamics.

By connecting to our inner core, we gain the discernment to make decisions that are not only rational but deeply aligned with our hearts and values.

In A New Kind of Leadership, we bring together leaders from diverse backgrounds—CXOs, entrepreneurs, coaches, and more—to redefine leadership for this new era.

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Leadership, New Leadership, New Masculinity Rudy de Waele Leadership, New Leadership, New Masculinity Rudy de Waele

A New Kind of Leadership

The world isn’t slowing down, and the need for a new kind of leadership has never been greater. The longer we cling to outdated methods, the harder it becomes to keep up with the demands of modern organisations and teams. Now is the time to invest in yourself and your ability to lead with impact, authenticity, and vision.

Are You Ready?

If you’re ready to break free from outdated models and step into a new kind of leadership, we invite you to join us with some incredible leaders and entrepreneurs. Enrolment is open for just two more weeks, and spaces are limited to ensure an intimate, impactful experience.

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The Inner Work of Leadership

In today’s fast-paced, hyper-connected world, leadership is no longer just about making bold decisions or driving business outcomes. The most impactful leaders are those who have cultivated self-awareness—a deep understanding of their inner world and how it influences their actions, relationships, and decisions.

Self-awareness is more than a buzzword; it’s the foundation for authentic and effective leadership. It allows you to see the bigger picture, lead with clarity, and build trust with your team and stakeholders. But achieving this level of introspection isn’t automatic. It requires intentional effort—inner work—to become aware of the unconscious patterns, beliefs, and emotions that shape your leadership.

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How the mother wound shows up in business

In the realm of leadership and business, much attention has been given to external factors like strategy, innovation, and performance metrics. But beneath the surface, unseen emotional patterns often influence our decisions, relationships, and overall effectiveness. One of these deep-rooted patterns is the mother wound—an emotional imprint formed through our early relationship with our mother or maternal figures.

While the father wound often relates to achievement, discipline, and validation, the mother wound speaks to our capacity for connection, care, and self-worth. It shapes how we nurture ourselves and others, how we balance giving and receiving, and how we build relationships in both personal and professional contexts.

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Love-Based Decision-Making in Leadership – A New Paradigm

In today’s fast-changing and complex business landscape, leaders are constantly faced with decisions that have far-reaching consequences—not just for their organisations but for society and the planet. Yet, how often do we stop to examine the why behind our decisions? Are we acting out of fear or love?

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How the father wound shows up in business

Many businesses and organisations carry unseen legacies that profoundly impact their culture, decision-making, and leadership styles. Known as the "father wound," this dynamic often stems from unresolved emotional issues or unmet needs experienced by key leaders. These wounds manifest in various ways, influencing workplace behaviours, relationships, and organisational health—often without anyone fully realising it.

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A New Kind of Leadership: Embracing the Future of Leadership

In today’s fast-changing world, traditional models of leadership and masculinity are becoming obsolete. For decades, business ‘men’ were taught to lead with dominance, power, and control, believing that success is defined by wealth, status, and competitive advantage.


But with global challenges like environmental crises, social injustice, and mental health issues, this model of leadership is no longer sustainable. The future demands leadership that blends strength with empathy and compassion, vision with purpose, and masculine action with feminine intuition and creativity.

This evolution in leadership isn’t just about business success; it’s about shaping a future where humanity and the planet can thrive. To navigate this complexity, leaders must go beyond knowledge, cultivating personal adaptability and self-awareness to lead effectively in the NewNow.

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The Need for a New Kind of Masculine Leadership

The old masculine leadership, which often relied on power, control, and the pursuit of wealth and status, is becoming redundant. These outdated models have left many leaders feeling empty, burnt out, and disconnected from their true purpose.

We need a new narrative that integrates core energies, honours relationships with all living beings, and creates a culture of service, compassion, and responsibility. This new form of leadership is less about ego and self-serving goals, and more about contributing to a greater good—shifting from a survive to a thrive mentality.

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Unconditional Men, Leadership, Men's Work Rudy de Waele Unconditional Men, Leadership, Men's Work Rudy de Waele

Why men's work is important to create new leadership culture

When HBR starts writing about Men’s Mental Health at Work we better start paying attention. For too long, traditional ideas of masculinity have focused on power, competitiveness, and aggression. This has led to a culture where men are often afraid to show vulnerability and emotion, and where they are discouraged from seeking help or support. This outdated notion of masculinity is harmful not only to men, but to business and society as a whole.

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Masculinity in a “beautiful business” sense

Because you’ve been the world’s prototype for success, but also the archetype of entitlement. But it doesn’t seem to make you happy, does it? Because the world around you doesn’t want that anymore. And so the man you’ve become doesn’t make sense anymore. Therein lies the wound.

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